Tuesday, July 6, 2010
Marketing Online Is Harder Than You Think
Thursday, July 23, 2009
More Advertisers Are Turning To The Internet
Relying less on print The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll. At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each).
Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount. Of those who use Internet advertising just 14 percent say they use it in a standalone campaign, while 54 percent say the use it in an integrated campaign with other media and 33 percent use Internet advertising in both types of campaigns equally. Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say the use it to promote community around their brand.
Monday, May 4, 2009
How do you attract visitors to your blog? Follow these simple tips to drive traffic to your blog
How do you attract visitors to your blog? Follow these simple tips to drive traffic to your blog and visit these two sites http://www.findyourtraffic.com and http://www.socialnetworkinguniversity.info
1. Write Well and Write Often
Frequently updating your blog with useful content is the first step to building your blog's audience. The content you write is what will keep readers coming back for more. Make sure you have something meaningful to say to them and say it often to maintain their interest and keep them loyal.
Furthermore, post frequently to increase the number of chances you have for your blog's content to be noticed by search engines such as Google or Technorati.
2. Submit Your Blog to Search Engines
Get on the radar screen for the popular search engines such as Google and Yahoo! by submitting your blog's URL to them. Most search engines provide a 'Submit' link (or something similar) to notify the search engine of your new blog, so those search engines will crawl it and include your pages in their results.
It's important to understand that simply submitting your blog to search engines doesn't mean your pages will appear at the top of a Google search results screen, but at least your blog will be included and will have the chance of being picked up by a search engine.
3. Use and Update Your Blogroll
By adding links to sites you like in your blogroll, the owners of those blogs will find your blog and will be likely to add a reciprocal link in their blogrolls. It's an easy way to get the link to your blog in front of many readers on other blogs. The hope is that some of those readers will click on the link to your blog on the other blogs' blogrolls and find your content interesting and enjoyable turning them into loyal readers.
4. Harness the Power of Comments
Commenting is a simple and essential tool to increase your blog's traffic. First, respond to comments left on your blog to show your readers that you value their opinions and draw them into a two-way conversation. This will increase reader loyalty.
Second, leave comments on other blogs to drive new traffic. Make sure you leave your blog's URL in your comment, so you create a link back to your own blog. Many people will read the comments left on a blog post. If they read a particularly interesting comment, they are highly likely to click on the link to visit the commentor's website. It's important to make sure you leave meaningful comments that are likely to invite people to click on your link to read more.
5. Syndicate Your Blog's Content with an RSS Feed
Setting up an RSS feed button on your blog makes it easy for your loyal readers to not just read your blog but also know when you publish new content.
6. Use Links and Trackbacks
Links are one of the most powerful parts of your blog. Not only are links noticed by search engines, but they also act as a tap on the shoulder to other bloggers who can easily identify who is linking to their sites. Linking helps to get you noticed by other bloggers who are likely to investigate the sites that are linking to them. This may lead them to become new readers of your blog or to add links to your blog from theirs.
You can take links to other blogs a step further by leaving a trackback on the other blog to let them know you've linked to them. Blogs that allow trackbacks will include a link back to your blog in the comments section of the post that you originally linked to. People do click on trackback links!
7. Tag Your Posts
It takes a few extra seconds to add tags to each of your blog posts, but it's worth the time in terms of the additional traffic tags can drive to your blog. Tags (like links) are easily noticed by search engines. They're also key to helping readers find your blog when they perform searches on popular blog search engines such as Technorati.
8. Submit Your Posts to Social Bookmarking Sites
Taking the time to submit your best posts to social bookmarking sites such as Digg, StumbleUpon, Reddit and more can be a simple way to quickly boost traffic to your blog.
9. Remember Search Engine Optimization
When you write your blog posts and pages, remember to optimize your pages for search engines to find them. Include relevant keywords and links but don't overload your posts with too many relevant keywords or completely irrelevant keywords. Doing so can be considered spamming and could have negative results such as your blog being removed from Google's search entirely.
10. Don't Forget Images
Images don't just make your blog look pretty, they also help people find you in search engine listings. People often use the image search options offered by Google, Yahoo! and other search engines, and naming your images with search engine optimization in mind can easily boost your traffic.
Speciality Areas Where A Business Should Advertise To Become Successful.
Blogging
Classified advertising
Copy writing
Email Marketing
Ezine Advertising
Press Releases
Social bookmarking
Squidoo
Web 2.0
Hire Internet Professionals
Give your marketing campaign the attention it deserves. Make sure the marketing experience, skills, and resources are there when you hire any professional marketer to market your business.
Stop
- Wasting your money on ebooks and ecourses -
you don't have the time or inclination to read and implement them - Joining every new traffic program to come along -
you have better things to do than surf someone else's opportunities - Signing up for downline builders -
you have to promote them in order for them to work - Sending out pre-written ads -
everyone else is using them too
Get Your Own Office Assistants... Live, not virtual!
IF YOU ARE COMMITTED TO SUCCEED We can get you the exposure you need!
Internet marketing, driving traffic to your web site, is not easy; it's extremely time consuming, and let's face it, it is BORING! And that is the real reason that most would-be entrepreneurs fail. For whatever reason, the routine tasks required to get traffic to a web site, are abandoned. Not long after, so is the business. Success in advertising requires consistency.